ROX was built by factors, lenders, and finance professionals who were tired of losing money to slow processes and blind spots.
Founder & CEO
Lara brings deep expertise in fintech and payments to ROX. A serial entrepreneur and business author, she has spent her career solving cash flow challenges for businesses. She now leads the mission to make automated risk management the industry standard.
Our Philosophy
Risk management shouldn't be a barrier to funding. It should be the reason you fund faster.
Most software companies build features based on guesses. We build features because we remember the pain of not having them. We know the sinking feeling of seeing a competitor file a lien on your client. We know the frustration of a stalled application.
We speak your language because it's our native tongue.
THE ORIGIN STORY
We ran a lending and factoring operation with capital to deploy, but spent our days drowning in email threads and manual checks. We tried every tool on the market. They were either clunky enterprise software or lightweight apps that had no idea what a UCC filing was.
So we stopped looking and started building.
We built ROX to solve our problems:
What started as an internal tool to protect our capital is now the platform protecting yours.
Faster underwriting. Safer decisions. Continuous monitoring. All in one platform.